SEO / SEM Training

SEO (Search Engine Optimization) and SEM (Search Engine Marketing)

A vast majority of internet marketing companies tell you the mark of SEO success is a top listing in the search engines.  Yet, this is just the first step toward your real goals - to increase your business and the reach of your message.  You need to turn that search engine presence into website visits, and then those visits into conversions. We will teach you how.

Aerowebworks' SEO and SEM training enables supervisors to better manage their team's focus and productivity, and empowers small business owners to manage their own online presence with confidence.

Our training covers the following:

• Introduction / Overview of SEO including
  • Search Terms, Keywords, & Algorithms
  • Page Links
  • White Hat vs Black Hat SEO
• Website Architecture
• Market / Competitor Research & Analysis
• Keyword Research
• Analytics
• Link Building
• Content Creation and Management
• Online Reputation Management (ORM)
• Traffic Funnels, Conversions, and Engagement
• Pay-Per-Click Advertising
• Article and Blog Authoring & Publication

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